Online Video Marketing! (Web Commercials)
So what is Online Video Marketing and how can it get you new customer and clients?
Sample Chiropractor Web Commercial – Order Yours Today!
Well I am sure you have heard of the famous website youtube.com, right? This website is a household name now because it has grown at such a rapid rate and to an enormous online community.
When I mention youtube.com you might be thinking of teenagers uploading videos of themselves skateboarding or hundreds of funny videos of cute puppies. While there are those types of videos on youtube.com, you might not know that thousands of smart businesses leverage the power of youtube.com to market their business’s for Free and to millions of people at the click of a button.
You see, youtube.com was first established back in 2005 by three former paypal employees. It grew at such a rapid rate that search engine giant (Google) acquired youtube for $1.65 BILLION in 2006 because they realized it’s potential.
All this is great but what does this mean to you?
There are thousands of people in our area doing internet searches on a daily basis. During their search they will be presented with a list of search results which are websites or videos of other local businesses in our area. That potential customer will most likely end up doing business with whichever business is on the front page of the search results.
Why Video Marketing Will Attract New Customers To Your Business:
It’s no secret that online video is hot. It just plain IS. Online video is steadily becoming the next biggest thing if it isn’t already, just like TV commercials were waaay back in the day. I am going to take a few minutes and cover some basic statistics about online video marketing.
During the next few pages I may refer to “your website”. If you have a website, that is great. Video marketing will help increase traffic to your website and you will get awesome results by combining the both.
If you don’t have a website, do not worry as all of these concepts will still work for you. Instead of driving viewers to your website, you will drive them to your actual place of business.
Let’s take a look at some facts:
Did you know that, approximately 50% of people who watch an online video will take whatever action that video asks them to do? That action could be downloading a free report, clicking through to a new page, subscribing to a newsletter and I bet the percentages are still high for getting people to come into an actual place of business.
Those are some pretty HUGE results when compared to “text only websites” which your competition probably has.
But wait a minute, did you also know that 12% of people who visit a website that uses video to market it’s products or services…will end up buying from that site? The average conversion rate for a text only website is right around 1%…those are some staggering differences!
Why is video so powerful and why do conversion rates sky rocket when video is thrown into the equation?
The answer to that is that 65% of people who watch online videos will watch the entire video from beginning to end. Again, when compared to a text only website…only 10% will read a text only article/web page in it’s entirety.
Imagine having a video of every product and service you offer with a “Buy it Now” button below it!
As you can see, with video you can get your entire sales message across to a much larger group of people because they are literally glued to their screens during the entire sales message!
Here is another crazy stat for you:
The average length of time, per visitor, spent on text only websites is only 60 seconds.
The average length of time, per visitor, spent on websites with video is an absolutely astounding 6 minutes!! What a difference!
It goes without saying that online video is powerful. Every business should be taking advantage of it and leveraging it’s power!
Here are the 5 main reasons why you and your business need video:
* Develops Expert Status
* Engages Website Visitors & Increases Conversions
* Increases Website Traffic and gets new customers
* Online Videos are like a Commercial That Runs 24/7
Video engages a potential customer’s interest and can tell a story in a way that text on a website cannot. Potential customers can actually see the you and connect with you on a personal level. And we all know how important it is to build a relationship with your customers.
After all, people don’t do business with businesses. They do business with people and personalities.
Let’s very quickly go over a few different types of web commercials/videos we can create about your business:
Types of Web Commercials We Offer:
Website Welcome/Introduction Video
If you have a website, this is the perfect addition. I’m sure you’ve seen websites with a video on the homepage or sidebar which is basically an introduction or brief overview of the products and services that that business offers.
Remember how we talked about the statistics earlier? The statistics show that 50% of website visitors take the action that the video instructs them to do after watching. You could even use this Website Welcome/Introduction video to drive visitors to subscribe to your email newsletter. This would work great for restaurants or ANY business for that matter!
How to or Educational Videos
Another way to pull in the eyeballs on your business is to create a series of videos explaining how to do something that your customer can do in between using your products or services.
You don’t want to be giving away trade secrets and every piece of information that your customer needs to do the job on their own but you want them to be informative enough to be worth watching but at the same time remind them to do business with you.
Commercial or Promotional Style
Another common video you may have seen online, especially by larger companies are those that are very similar to a TV commercial. Actually, they are practically the same concept as a TV commercial.
Tour of Facilities or Staff Highlights
Here is a popular Web Commercial style which is personally one of my favorites.
This type of video could start outside of your business and your storefront or sign, then you can work your way inside to do a brief tour of your building and staff. Perhaps even get a few customers to give some testimonials or interviews about how much they love your business.
Prices For The Above Video “Web Commercial” Types – $397:
Order our Web Commercial Video Production and Promotion Package for just $397, and we will not only create a professional web commercial for your business, but will promote it. We will send out a professional videographer at a time convenient for you and shoot the video on location at your business. We will handle everything for you including editing, SEO, and promotional distribution. These video commercials are designed to get your prospective customers on the phone to call you or to visit your main company website.
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Slide Style Videos – For a Limited Time ONLY Just $47 (price increases very soon to $97)
For these types of videos we only need some images or photos of your place of business, or your products. What we will do is compile them into a slideshow type video complete with background music and call to action (phone number, website, etc). While not quite as effective as the live web commercials listed above, they are still very effective at driving extra traffic to your main website AND getting your phone to ring more often with interested prospects. Ideal for those on a tight budget or who just want to test out our service. We use the latest video software to create these beautiful slide style videos, and our clients do frequently report a significant increase in online traffic and resulting phone calls.
Here’s an example of a slide style web commercial:
For a Limited Time ONLY Just $47 (price increases very soon to $97) –
Got Questions? I want to hear from you! Contact me today…
